"I’d argue that the interface itself is the ideological bulwark of capitalist technology writ large. The interface serves to naturalize—in Roland Barthes’s parlance—the ideologies, biases, histories, etc., that are embedded within our technologies. The interface is the place where users actually interact with those biases. It legitimizes the ideas and ideals designed into a technology and circulates them in society. [...]
Not only do interfaces make the ideas embedded in consumer technologies appear legitimate, but then users have to legitimize themselves on the terms of those very technologies. You’re not “real” until the numbers prove it."

https://www.fastcompany.com/90836114/technology-has-an-interface-problem