Amazon’s former CEO of consumer business, said in a 2012 company meeting. “Things that are complete, closed loop, and that as you inject energy into each piece of them, the flywheel spins faster and faster.”
With traditional retail, “there’s the friction of having to go to the store, there’s the friction of will the store have it, there’s the friction of carrying it,there’s the friction of having to admit to another human being that you’re buying it. And when you remove the friction, you also remove a lot of individual self-control. The more you are in the ecosystem and the easier it is to make a purchase, the easier it is to say yes to your desire rather than no.”
Prime members spend more than twice as much a year on Amazon purchases as non-Prime users, and more than 90% renew their subscription.
https://www.theatlantic.com/ideas/archive/2021/06/amazon-prime-day-dystopian/619265/