The Austrian Data Protection Authority has officially ruled that Austrian website providers using Google Analytics are in violation of the GDPR. Other EU Member States are expected to follow soon.
Learn more about what this means for web analytics: https://matomo.org/blog/2022/01/google-analytics-gdpr-violation/?mtm_campaign=mastodon-social&mtm_kwd=austrian-dpa-ga-illegal&mtm_source=mastodon&mtm_medium=organic-social&mtm_content=austrian-dpa-ga-illegal&mtm_group=mastodon